Microsoft seem to be aiming their Zune marketing at buyers with culture and sophistication! But as cool as this may be? it has not created the kind of buzz that builds sales - which, after all, means less incentive (funds) to develop Zune features, software. etc.
The media response to Zune is limp, to say the least. For example, Reuters has published 5 articles about Zune so far in 2008. This compares to 9 articles on iPod for the month of August alone and 426 iPod-related articles for the year to date!
And Microsoft are not helping things when they continue to delay promised features. The lack lustre response of the media to the latest rumors that Microsoft will finally introduce the Zune phone, can best understood from the following video review.
Perhaps its not "sophistication" that distinguishes the Zune owner from other MP3 owners, but a greater sense of humor!
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