Well the last week shows that the Zune team are not just busy partying with celebs! they are also busy promoting Zune as an attractive option for Christmas gift shoppers.

With software updates, improvements in the look of Zune marketplace, upgraded subscription deals, three new free games and lower prices for both the hardware and accessories, it looks like Zune is seriously targeting our Christmas wish list.

Will they succeed? Well, that depends. Current Zune owners get the Zune 3.1 update and a better looking Zune Social online social community, That might mean they are inspired to buy a Zune for a loved one.

However, the bid to make the Zune Pass subscription service more appealing, by giving subscribers ten free songs to keep a month, is unlikely to get much excitement.  Not everyone is impressed with this offer - and frankly we agree. As we have  outlined before, there are better options (cheaper (or free), with better choices)

But the final bit of news is the most likely to get a Zune on the Christmas shopping list because Microsooft has reduced prices on most of its Zune device hardware by $10 to $30 per unit!That will cover the cost of customizing the unit - really a must-do for a gift! (But have your order in by 19th December to get it in time for Christmas)

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